Central to your business’ success is the ease with which local people can find your business online. A key way of doing this is through local search engine optimisation (SEO).
Fixed premises / Service area
Whether you have a fixed business premise such as a cafe or yoga studio, or you are a mobile business with a service area such as a plumber, I can help you reach local clients.
For search engines such as Google to rank your website, it first needs to crawl it. Load speed and how easily it can read the core content of that page all play their part. I ensure that using semantic coding, correct use of heading tags, and optimised images can all help with this.
RESPONSIVE MOBILE DESIGN
Google now says it will prioritise mobile-friendly websites — websites that have responsive content layout which adapts for small smartphone and tablet devices. For a web designer, this can be easy to implement for an existing website, so make sure your website is mobile-responsive.
Search engines read text content, so having a good amount of text on each page helps search engines see the relevancy of what your business or service is offering. The more you can write about your service, the more a search engine can see your relevance.
GOOGLE MY BUSINESS PAGE
Having a ‘Google My Business’ page is free. It is important to complete your ‘Google My Business’ page listing fully and optimise any images you add to it. These details will again will help Google see the relevance for your business and service area. If you have a service area rather than a fixed business premises, such as a plumbing business, your ‘Google My Business’ page can also help you set up your service area.
META TAGS & SCHEMA
Meta tags and Schema are hidden pieces of code purely for search engines to understand your website’s content and context. Meta tags say what your webpage is about, any keywords, and its title. Schema extends that by showing search engines where you have key information on your page about your business, such as your business address and opening hours. Because of this, it is important you pick the right Schema for your business category.
Citations list your business on other key websites, such as Yell, Facebook and LinkedIn. These are additional profiles of your company which reinforce to search engines that your business is genuine. I will help set up citations so Google can see that your business is genuine.
Backlinks appear on other websites and point back to your business website. There are many ways you can build up your backlinks: you can use local online forums, post tips and ideas to nextdoor.co.uk, tweet, write a useful local press article helping people to understand your profession, or add your business to local directories. The more genuine backlinks you have, the more popular and credible your business will appear.
Reviews have two purposes: they show your business is reputable to both search engines and prospective clients.
It’s a good idea to ask clients to add reviews on Google, Facebook, Yell, and any other industry review websites, such as Trust A Trader, as these all feed into your Google search result.
Search engines love websites that have fresh content. This does not mean, however, that you have to blog twice a week. Fresh content can include posting new events on your website; giving quarterly updates on your industry; posting what’s new with your business or team; new food menus; new client case studies, or write-ups and photos of completed projects.