Ingenious Beauty

Using multi-award winning technology that protects collagen making it 15 x more effective, Ingenious Beauty works in harmony with your body for visibly younger looking skin, every day.









£110 every 90 days | cancel anytime

The science

Once we reach our mid-twenties, our bodies lose the ability to produce collagen at a rate of approximately 1.5% every year. Collagen peptide supplements can help combat this loss; however, despite what many claim all collagen supplements – liquid, powder, capsules or tablets – are degraded by the digestive action of the stomach before the collagen peptide is absorbed. That is until Ingenious Beauty arrived!

Ingenious Beauty uses an award winning, patented capsule which protects the collagen peptide from the destructive action of the stomach. The capsule ensures the collagen peptide passes through the stomach undamaged and reaches the small intestine (where 90% of absorption of occurs). No other collagen product in the world offers this advanced solution.

Our capsules also contain hydrating Hyaluronic Acid and the amazing antioxidant Astaxanthin. This triple active formula contains only the highest quality, natural ingredients. We use the lowest molecular weight collagen (over half the weight of the industry average) since it is easier for the body to absorb. In a 12 week clinical trial, this triple active formula is proven to significantly improve the quality of the skin of 98% of women tested.


98% of women in the trial experienced significant improvements to the quality of their skin. This was the largest collagen supplement trial ever conducted.  

“It’s a beauty game changer” Harper’s Bazaar

Ingenious in film

Journalist Andrea Catherwood interviews Ingenious co-founders, David Hyland, MSc MBA, and Pupinder Ghatora MPHARM MRPHARM SSCS about their ground-breaking supplement Ingenious Beauty.

Journalist Andrea Catherwood asks Ingenious co-founder, David Hyland, MSc MBA, why Ingenious Beauty uses the most superiour grade of Marine Collagen Peptide, sourced for its low molecular weight.

The Benefits






UV Protection



Ingenious Beauty uses the Power of Three, a natural triple active formula to deliver all its benefits of skin radiance, wrinkle reduction and hydration.

our ingredients

Marine Collagen (627mg)

The finest collagen from the skins of sustainably caught free-swimming fish – ‘protected’ in our patented capsule making it 15 x more effective.

Hyaluronic Acid (200mg)

A powerful, moisture binding substance, Hyaluronic Acid Complex replenishes skin hydration and elasticity alongside reducing wrinkle depth.

Astaxanthin (4mg)

6,000 times more powerful than vitamin C, helps to protect the skin from UV damage, boosts the immune system and assists muscle repair.





directions & more

As we age, our collagen levels fall. These falls begin around the age of 25 (unless you are a professional sports person when the falls tend to begin earlier) and these falls in collagen are what leads to visible signs of ageing such as fine lines and wrinkles and stiffer joints.

Everyone is different. Your age, lifestyle and health will all be a factor in when and what differences you notice. In our independent clinical trial, about half the participants taking Ingenious Beauty noticed a difference within one month, but for the other half it took a further 2-4 weeks. However, we also know that for other people who are recovering from surgery, are older than 60 years of age or have unique health issues it can take ever longer for the results to be visible. Typically you will notice smoother skin, with fine lines and wrinkles lessened first, followed by stronger nails and more supple joints. Hair is one of the last parts of the body where people notice the benefits because hair has to grow and this takes a long time. If you have any questions or would like to discuss your particular circumstances please email or phone us.

We recommend taking three capsules daily. The best time to take them is before bed. While you sleep your body goes into ‘repair mode’ so this is the ideal time for the ingredients to work their magic.

The capsules are most effective taken on an empty stomach (or at least an hour after eating). This is because the capsules are designed to pass through your stomach intact and only break down in the small intestine, where you will absorb the ingredients into your bloodstream. Taking the capsules therefore with little or nothing in your stomach allows them to pass through the digestive system more easily.

If you prefer not to take all three capsules in the evening, you may split your dose and take one or two in the morning as soon as you wake. The important thing is getting the total of three capsules in during the day.

All Ingenious Beauty ingredients are GRAS Certified, which means they are ‘Generally Recognized As Safe’. There are no known side effects of taking Ingenious Beauty and it does not interfere with other medicines or supplements. However, you should seek advice from your nutritionist or doctor if you have any concerns. It is not advised to take this supplement if you are pregnant or breastfeeding.

We recommend Ingenious Beauty for men and women over the age of 25 who wish to maintain and replenish their collagen & hyaluronic acid stores. It is also for those who want to decrease the number of free radicals in their bodies.

Ingenious Beauty raw materials have halal and kosher certification. It is also suitable for people with shellfish allergies. Ingenious Beauty is free from: gluten, dairy, wheat, artificial colours, preservatives, sugars or sweeteners, sulphates, caffeine, parabens, shellfish and soya.

The bottle can be kept at room temperature. It is airtight and watertight provided the cap is screwed on properly. We recommend keeping it by your bed, so you always remember to take your capsules before going to sleep.

All our ingenious ingredients are of the highest quality, active, naturally derived and sustainably sourced. Ingenious Beauty contains none of the added fillers or binding agents often found in less high-quality supplements. 
Our three ingredients are sealed in our specially designed enteric capsule shell which is made entirely of vegetable cellulose. We are committed to protecting the environment, therefore all our packaging is 100% recyclable.

For customers in Mainland UK, we offer free delivery. In most cases, if an order is placed before 1pm, your delivery will arrive the next working day. You can track your order here.