3 tips for increasing conversion

Local SEO is the core foundation that will deliver more website traffic. However, it is equally important to have a compelling website design, clear processes and calls-to-action on your website that will convert visitors into paying clients. Here are some things that can help boost conversion:



Your website visitors want to know that your business will deliver. Client testimonials are a great way to do this, and linking the testimonials back to the website on which they have been left (e.g. Google, Facebook, Yell, LinkedIn) will reinforce their credibility.

Awards and accreditations also build trust, as they show a level of recognised competence from your industry peers.

It is important that website visitors understand what it would be like to use your service. We’ll show you how to achieve this by clearly outlining your processes on how your projects get delivered, or how you serve your clients.

A section dedicated to frequently asked questions (FAQs) is great for answering those common questions and will also show you understand what your clients want.



In our modern world, people have become more comfortable using self-service. (After all, when was the last time you used a high street travel agent to book a flight instead of simply doing it online?) Allowing your website visitors to self-serve means they can take an action independently of you, saving time for you and your business.

So, allow your website visitors to browse your restaurant food menu easily, book a yoga class, or schedule an appointment for a kitchen planning visit. Enabling your website visitors to take immediate action will also increase the chance of converting them into clients, as they will not have to wait for a call-back.

Live chat is another way you can provide real-time assistance and answers to potential clients whilst they are browsing your website.



Through site traffic reporting, visitor insight, goal monitoring, action funnels and more, you can track what is working on your website so you can do more of it.

There are a number of ways the conversion rates of your website can be tracked. You can measure both the number of visitors your website receives and any action taken by those visitors. You can also use tools that record how visitors use your website in real time — for instance, capturing a screen recording of their visit, so you can see what content interested them, and how they navigated around your website before taking the desired action of filling out a form, booking an appointment or phoning you. This adds colour to the statistics that other analytical services provide and give a sense as to what exactly visitors are looking at on your website.

A/B split testing can also be used to try different versions of the same page, to see what provides improved conversion. The more insight you have on your visitors, the better you can tailor and improve your site to improve its effectiveness.


If you would like support to increase conversion for your website, schedule a chat with us at

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